SIDMC 2025 – Shaping the Future of Digital Commerce
Held at King Saud University, the Saudi International Digital Marketing & E-Commerce Exhibition (SIDMC) emerged as a pioneering event in the region — merging global thought leadership with cutting-edge technologies like AI, the metaverse, and sustainable innovation.
Creative ERA led the full marketing charge for SIDMC 2025 — designing a 360° strategy that included futuristic branding, engaging digital campaigns, and a media plan that captivated attendees and professionals from across the globe.
Our strategy helped SIDMC 2025:
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Reach 8M+ professionals globally
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Achieve 100,000+ social engagements
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Attract 5,000+ attendees, including C-level execs and rising startups
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Generate 300,000+ media views across digital channels
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Become the #1 trend in Riyadh’s tech event calendar
Task
Positioning SIDMC as the premier innovation hub. In a space crowded with exhibitions, SIDMC needed to rise above and own the conversation around future technologies, digital transformation, and e-commerce trends. Driving foot traffic and meaningful engagement. The event sought to draw top-tier professionals, startups, and decision-makers, while delivering a tech-powered, unforgettable experience for each visitor — from registration to live interaction.