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Advertising & Media Buying Media Production & VFX Saudi Arabia Strategy & Digital Marketing
February 2, 2024

SIDMC 2025 – Shaping the Future of Digital Commerce

Held at King Saud University, the Saudi International Digital Marketing & E-Commerce Exhibition (SIDMC) emerged as a pioneering event in the region — merging global thought leadership with cutting-edge technologies like AI, the metaverse, and sustainable innovation.

Creative ERA led the full marketing charge for SIDMC 2025 — designing a 360° strategy that included futuristic branding, engaging digital campaigns, and a media plan that captivated attendees and professionals from across the globe.

Our strategy helped SIDMC 2025:

  • Reach 8M+ professionals globally

  • Achieve 100,000+ social engagements

  • Attract 5,000+ attendees, including C-level execs and rising startups

  • Generate 300,000+ media views across digital channels

  • Become the #1 trend in Riyadh’s tech event calendar

Task

Positioning SIDMC as the premier innovation hub. In a space crowded with exhibitions, SIDMC needed to rise above and own the conversation around future technologies, digital transformation, and e-commerce trends. Driving foot traffic and meaningful engagement. The event sought to draw top-tier professionals, startups, and decision-makers, while delivering a tech-powered, unforgettable experience for each visitor — from registration to live interaction.

  • Client

    SIDMC KSA

  • Strategy & Positioning

    Brand identity for the exhibition, Defined event messaging pillars, and audience journeys.

  • Marketing Campaigns

    Email Campaigns, Media Buying Ads, Content Creation

Have a concept? A challenge? A crazy idea?

🤝 Let’s Collaborate

From disruptive campaigns to cinematic media, intelligent tech, and unforgettable brand stories — Creative ERA is where vision becomes reality.

 

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