From Buns to Branches – Creative ERA’s Recipe for PappaRoti’s Massive Growth
Where the aroma of freshly baked buns meets the power of strategic marketing — PappaRoti Egypt stands as a story of taste, innovation, and expansion.
Creative ERA crafted a powerful growth strategy that transformed a single beloved café brand into a national success — fueling its journey from a local favorite to a household name with multiple branches across Egypt.
Task
Expanding a Beloved Brand Beyond Its Core Audience PappaRoti Egypt’s challenge was twofold: attract more first-time visitors and deepen loyalty among returning customers. While the product was iconic, the brand needed a revitalized digital presence, a unified content direction, and a growth roadmap to scale across multiple locations.
From disruptive campaigns to cinematic media, intelligent tech, and unforgettable brand stories — Creative ERA is where vision becomes reality.