Camellia Lounge – A Taste of Elegance in Riyadh
Camellia Lounge is a refined dining destination in Riyadh, offering a carefully curated menu of artisanal desserts, gourmet dishes, and elegant ambiance. The brand sought to elevate its market presence, drive footfall, and connect with both new and returning customers through a modern, lifestyle-driven marketing approach.
Task
Positioning Camellia Lounge as more than a café. In a crowded F&B landscape, Camellia Lounge aimed to establish itself as a premium experience, not just a place to eat — blending fine dining, comfort, and brand luxury. Driving engagement and increasing foot traffic. The goal was to design a strategy that would enhance brand visibility across Riyadh, strengthen digital reach, and boost customer loyalty — both online and offline.
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